Jo Ann Longoria has worked alongside her husband for over 20 years as owners of Mattress Firm. She is passionate about supporting and partnering with various nonprofit organizations. Using marketing and branding strategy from a retail point of view, she has promoted causes that are close to her heart. Jo Ann has a Masters in Human Resource Development from Webster University and BA in Organizational Communication from University of Louisiana. She has lived in El Paso for over 20 years with her husband and their daughter Olivia.